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Trademark Basics

Trademark Basics Online

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the United States Patent and Trademark Office (USPTO).


Christina Calloway is an attorney for Trademarks Customer Outreach with the United States Patent and Trademark Office (USPTO). She began her career at the USPTO as a trademark examining attorney, where she served on a team dedicated to reviewing sound and motion trademark applications.

Ms. Calloway has collaborated with numerous local and national organizations, educational institutions, and businesses to educate small business owners and creators about intellectual property. Throughout her career, Ms. Calloway has sought to merge her personal passion for the arts and professional pursuits in public service and has been awarded recognition for her service and leadership professionally and personally. She is an executive board member of the Northern Virginia Fine Arts Association and serves on the City of Alexandria’s Commission for the Arts.

A proud “army brat,” Ms. Calloway obtained her Juris Doctor degree from Howard University School of Law. She also received both her Master in Public Administration and Bachelor of Arts in English from Georgia Southern University.

Tuesday, June 18, 2024
12:00pm - 1:00pm
Time Zone:
Eastern Time - US & Canada (change)
This is an online event. Event URL will be sent via registration email.

Registration is required. There are 483 seats available.

Reasonable Accommodation: Please let us know if any reasonable accommodation is required (Americans with Disabilities Act) at least 1 week prior to the program date by calling 518-474-2274.

More information: For more information about these programs, call at 518-474-2274, or send an email to NYSLTRN@nysed.gov.

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